Continuum was created with a simple belief, beauty should never come at the cost of your health, your values, or the planet. Our products are made with 100% natural ingredients, never tested on animals, and packaged sustainably to promote a cleaner and kinder beauty experience. Designed for everyone, Continuum celebrates both inner and outer beauty through high-quality products that encourage positivity, growth, and self-expression. Continuum believes true beauty starts within. when you feel good about what you put on your skin, you naturally shine brighter.
Font: Clean and modern because makeup should be clean and modern.
U’s represent layering and different types of products.
The swoosh is called the “Eye Wing”
represents eyeshadow.
Continuum wanted their packaging to be clean, and and modern. I stacked the two u’s together to show making being able to build on itself.
I picked earthly colors to match the
brands values.